Google’s Ultimate Slap: SEO and Content Marketing Gets the Axe

It happens all the time… your website finally secures a starring role on the first page of a Google SERP. And then…


Google “slaps” your website, sending it into virtual purgatory (SERP page 1,398,530 or beyond) – effectively flushing your web-based income down the toilet. Google’s infamous slaps strike without warning, penalizing websites that somehow offend their never fully-disclosed notion of “correct and proper” SEO. But now, Google is giving advanced warning that it intends to slap, believe it or not – SEO itself! SEO, of course, is the art and pseudo-science of intuiting Google’s rules, so that your website, in a perfect world, appears and stays on the first page of a Google SERP. But, the world is far from perfect – indeed it is ineffable, and Google prefers it that way SEO hacker philippines.

Because Google lives in constant fear that bands of ingenious little techno-nerds and black-hat bandits will hijack their search algorithms, and “game” their system – bringing down their galactic cyber-cash cow, like Visigoths sacking ancient Rome – not only do they never fully explain their rules, they keep changing them!

So, at best, SEO has always been a gamble… a guessing game.

Their most recent algorithm change was PANDA, which penalized websites for, among other things, too many low-quality ads or links above the fold, and for poor quality traffic over all.

And now, here comes…

The newest Google slap

So new, in fact, this Google slap doesn’t even have a name – nor has it been activated yet. But it will be – says the man in charge, Matt Cutts.

Matt Cutts, you see, is the head of Google’s Webspam team, and he leaked a bit of info recently at Austin’s SXSW convention that has sent web-marketers and SEO professionals into a virtual tailspin.

Matt said:

“…We don’t normally pre-announce changes but there’s something we’ve been working on over the last few months and hope to release it in the next few months or few weeks. All those people doing, for lack of a better word, over optimization or over SEO – versus those creating great content and a fantastic website – we’re going to level the playing field. We are trying to make GoogleBot smarter, make our relevance more adaptive, and, we are also looking for those who abuse it, like using too many keywords on a page, or exchange way too many links, or go well beyond what you normally expect. We have several engineers on my team working on this right now.”

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